From Time:

The customers were offered the buffet at either $4 or $8, and were asked to access their dining experience by rating the food, restaurant, and their first, middle and last taste of the food based on a nine-point scale. The customers who paid for the $8 buffet enjoyed their food 11% more than the customers who ate the $4 buffet.
Not only that, but people who paid for the cheaper buffet were more likely to report they felt like they overate and felt more guilty about the meal. But both groups actually ate the same amount of food.
 

Don’t try to use this to talk your wife out of that anniversary dinner she’s been talking about.

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categories: personal finance, psychology