As a followup to yesterday’s conversation about reviews, here’s something else learned from studying what you’re saying about restaurants:

  • Positive reviews of expensive restaurants tended to use metaphors of sex and sensual pleasure, such as “orgasmic pastry” or “seductively seared foie gras.” And the words used in those reviews were longer and fancier.
  • Negative reviews were frequently associated with the language of personal trauma and poor customer service: “We waited 10 min. before we even got her attention to order.”
  • Women were more likely than men to use drug metaphors to describe their attitudes toward food.
  • The foods most likely to be described using drug metaphors were pizza, burgers, sweets and sushi

Cheaper restaurants were more likely to have comparisons to drugs, while more expensive ones were compared to sex.  We have a food problem.

Read: What You Post On Yelp Says More About You Than About The Food (Popular Science)

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categories: business, psychology