If you haven’t heard the great news, Kanye West and Kim Kardashian are having a baby. This news rocked Twitter so hard people actually took a break from talking about the fiscal cliff for 30 seconds.

I got to thinking about who benefits more from this baby. A well-timed baby can lift the careers of many celebrities. In the case where both parents are A-listers, the baby almost works like an insurance policy. If either parent’s career starts to falter, that parent always has a child that links them to someone more famous (and likely richer).
So who wins in this scenario?

Based on Google search trends, it looks like Kanye would benefit most. But the general decline of both indicates that a baby is just what they need to keep their careers going.


Kanye West Kim Kardashian baby


But, a look at estimated earnings certainly changes the picture. Kanye may have made twice what Kim did last year. Call it a toss-up, whether this baby was planned or not, both will probably be big winners.

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