The Weakonomist is no fan of Mitt Romney nor the current president. But what I hate more than politicians are negative campaign ads. Further still, I hate ads that try to subtly influence you beyond the simple messaging.
Take this ad, which goes after Romney’s personal tax situation and tax policy.
It’s your standard attack ad. But did you see anything else the producer of the ad was trying to do? Try watching it again. If you still don’t see it look at this picture.
The team behind Obama for America is clearly trying to align Romney with one of the most disliked billionaires out there. An outspoken critic of the president that’s been noticably quiet lately. The media team for Obama hopes these subtle gestures aren’t explicitly noticed, but instead just acknowledged in the back of your head.
This is weak sauce. But we can expect nothing less from either side. What saddens me most is the people working for either campaign are more focused on getting the “win” than actually spreading a message that appeals to the majority of voters. Even their incentives are misaligned.
I’m starting to see why economists don’t vote.