Comments on: Weakend: Microsoft Bing

By: Rob Bennett

Rob Bennett — Tue, 09 Jun 2009 08:44:17 +0000

In order to succeed in toppling a powerhouse or monopoly in an industry, you can’t just make a product “just as good” as the competition. I strongly agree. We very much need strong competition for Google. But being "just as good" is not going to cut it at this point. Google is too far ahead. Rob Rob Bennett’s last blog post..Podcast #113 — “We May Be On the Brink of the Greatest Explosion of Intellectual Capital…”

By: Daniele Marino

Daniele Marino — Tue, 09 Jun 2009 07:41:43 +0000

Any new search engine, today, must prove itself against Google: if you can't beat Google, you must do something new (--> Wolfram Alpha). If you will try the same field than Google, the "simple" Web search, you cannot be worse than Google: you are destined to die. Of course, if your brand is Microsoft, you'll have tons of browsers installation with you used as a default browser... People is lazy, won't change that default... Daniele Marino’s last blog post..Flash or Silverlight? Firefox Videos!

By: roonster

roonster — Mon, 08 Jun 2009 22:17:30 +0000

couldn’t agree more on the silly name and microsoft’s inability to convince people why bing is any better than microsoft. i found a cool post over at On the Button about the name: http://onthebutton.wordpress.com/2009/06/08/naming_bing_continued/ Thought it might be of interest.

By: Marco

Marco — Mon, 08 Jun 2009 15:06:33 +0000

There are lots of opinions as to whether Bing is number two or was number two or whatever. But regardless of its current rank, it is and will continue to be a major player and those who employ paid search as a strategy need to consider it. See here for more: New thoughts on Bing, Yahoo, and Google

By: weakonomist

weakonomist — Sat, 06 Jun 2009 22:30:51 +0000

You’re welcome! I too have seen those commercials.

By: Mrs. Modern Tightwad

Mrs. Modern Tightwad — Sat, 06 Jun 2009 18:49:15 +0000

Thank you, thank you, thank you! I couldn't figure out what bing was, and its commercials have been plaguing hulu all weekend. I do find it interesting that Google created this alternate dimension to marketing. One of the primary rules of creating a brand was always to let the person know what you were trying to sell them as clearly as possible. Now it seems the ultimate goal is to re-brand an action or service with your tag. I wonder how this evolution will effect unexpected things like language structure, and how it will continue to change business. Mrs. Modern Tightwad’s last blog post..Today's Free-ish Fun

By: Dave C.

Dave C. — Sat, 06 Jun 2009 18:11:51 +0000

I've been using Google's Chrome browser, which actually has a search field for specifically searching Wikipedia. Like you, I also use Wikipedia a lot, so that tool is particularly helpful. Dave C.’s last blog post..Reevaluated My 403b Allocations For The First Time

By: TFB

TFB — Sat, 06 Jun 2009 13:49:35 +0000

I tried Bing and I actually liked it. It's not necessarily better than Google but it's a huge improvement over what Live or MSN search used to be, to a point I don't mind using it as my main search engine. To be able to close a huge gap in terms of relevancy is a great accomplishment. The integration between a product search and Bing cashback is done quite nicely. I can see it gaining market share. Although Bing is not toppling Google yet, it doesn't have to. Like Coke and Pepsi, both can exist in the market. TFB’s last blog post..Network Externality of Blogs and Other Brilliant Thoughts